If you are not familiar with Google Optimization, let me introduce you to it. The main aim of Google Optimization is to improve the visibility of the website of your business in the search engine rankings. The more often the web pages that you include in the Google indexes, the more popular your business becomes. There are various ways to improve your Google PageRank such as writing articles and posting them on different websites. You need to be careful while selecting the article or the website to post your articles because a wrong choice can mess up your business.
You can easily become popular by using the many free tools available on the internet to help you increase your traffic. You must be sure that your web page is unique and it provides information that people are looking for. If your page rank is high, you will get maximum hits in the search engine. The more hits you get, the more chances of your site being visible in the search engines. However, the biggest disadvantage of Google Optimization is that, it takes a lot of time before you can see results.
If you choose to hire a professional SEO company, you can expect your business to get noticed in the search engine within weeks. However, the process is quite expensive. On the other hand, you can take help from the free resources available in the internet. With little effort, you can improve your page rank and boost your traffic.