Social media marketing, sometimes called digital media marketing, is the utilization of various social media sites and platforms to advertise a product or service effectively. Although the terms digital and e-marketing are now dominant in academic circles, social media marketing has become increasingly popular for researchers and practitioners alike. The Continue Reading

Social media marketing (SMM) is a rapidly growing trend in modern advertising and marketing. The primary purpose of SMM is to create an online presence and then encourage consumers/members of a forum to pass on this online presence to others. Essentially, the goal of SMM is to generate a buzz Continue Reading

Social media networking is nothing but an evolving platform used for internet marketing purposes. Social media marketing involves building a network of contacts or friends and trying to sell products or services. Social media helps one to interact with people and also make a statement in the social media world. Continue Reading