What is Syndication?

Syndication refers to the act of collecting the content of online websites and publishing it on different media such as newspapers, journals, or televisions. A number of Internet companies offer syndicated content on their websites in order to reach a wide audience. Broadcast syndication, on the other hand, is the Continue Reading

Social Media Marketing Strategies

Social media marketing, sometimes called digital media marketing, is the utilization of various social media sites and platforms to advertise a product or service effectively. Although the terms digital and e-marketing are now dominant in academic circles, social media marketing has become increasingly popular for researchers and practitioners alike. The Continue Reading